아주대학교Graduate School

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대학경영대학경영학과

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이승환Lee, Seung Hwan

  • 소속 경영학과
  • 연구실다산관 525
  • 이메일 slee33@ajou.ac.kr
  • 내선번호2724

관심분야

  • Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing
  • Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing

학력

  • 2017.02 Syracuse Univ 박사
  • 2009.08 서울대학교 석사
  • 2007.02 서울대학교 학사

경력

    키움증권 : Kiwoom Securities (Online stock brokerage), Korea, 2011
- Marketing Consultant
KT : Korea Telecom, Korea, 2009-2010
- Marketing Strategy & Consumer Research targeted at small business owners

연구분야

    Mainly use Applied Game Theory and Empirical Research to further connect Consumer Behavior and Quantitative Marketing. 

Interested Topics : Pricing, Promotions, Digital/High-tech Marketing, Fairness Perception, Online Negotiations(Name-Your-Own-Price), Behavioral Economics, and Marketing Channels

기타

     AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015
 ISMS Doctoral Consortium Fellow, Emory Univ., 2014
 Quantitative Marketing and Structural Econometrics Workshop Fellow, Duke Univ., 2013
 Doctoral Fellowship, Syracuse Univ., 2011 – 2017
 Summer Research Fellowship, Syracuse Univ., 2012, 2014, 2015
 Scholarship for Teaching Assistantship, Seoul National Univ., 2007-2008

대표논문

  • [논문] 이승환(제1), Scott Fay, Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention, QME-QUANTITATIVE MARKETING AND ECONOMICS, Vol.15, No.2, pp. 123-163 (06월, 2017)
  • [논문] Scott Fay(제1), 이승환, The role of customer expectations in name-your-own-price markets, JOURNAL OF BUSINESS RESEARCH, Vol.68, No.3, pp. 675-683 (03월, 2015)

연구활동

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  • [논문] 이승환(제1), 권경난*, Restrictions in social media engagement and Users fairness perception, COMPUTERS IN HUMAN BEHAVIOR, No.167, pp. 1-12 (Jun, 2025)
  • [논문] 정보희(제1), 이승환, 김한구*, The impact of belongingness and graphic-based emoticon usagemotives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users, ONLINE INFORMATION REVIEW, Vol.46, No.2, pp. 391-411 (Mar, 2022)
  • [논문] Chong Kyoon Lee(제1), Fariss Mousa, Jin Young Lee, 이승환*, Consumer Behaviour and Social Entrepreneurship: The Case of South Korea, JOURNAL OF SOCIAL ENTREPRENEURSHIP, pp. 0-0 (Oct, 2021)
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